WBW 2024: UNICEF Unveils Innovative Awareness Campaign on Exclusive Breastfeeding 

By Bashir Hassan Abubakar

In an effort to further create more awareness on the benefits of exclusive breastfeeding, UNICEF Nigeria supporting Nigeria in setting the world record for the highest number of lactating mothers breastfeeding simultaneously.

This innovative awareness campaign will feature 30,000 mothers breastfeeding their babies across all 36 states in Nigeria and the FCT on August 1st, 2024.

This initiative not only aims for a record but also seeks to draw attention to the importance of breastfeeding, as well as challenge harmful nutrition norms and practices, specifically the introduction of water and other pre-lacteal feeds during the first six months of a baby’s life.

This information was contained in a press release made available to newsmen by UNICEF Nigeria as part of activities marking the 2024 WBW across the globe.

Such an innovative approach to awareness creation on WBW is timely in other to sustain the tempo in the quest to increase breastfeeding culture in Nigerian communities.

According to UNICEF, in the last 12 years, the number of infants under six months of age who are exclusively breastfed in Nigeria has increased by more than 10 per cent. Today, 34 percent of infants in Nigeria benefit from this healthy start in life, translating to hundreds of thousands of babies whose lives have been saved by breastfeeding.
UNICEF maintained that while the significant leap brings Nigeria closer to the World Health Organization’s target of increasing exclusive breastfeeding to at least 50 per cent by 2025, there are persistent challenges that must be addressed to accelerate attainment of such feat

“Breastfeeding is the foundation of lifelong health and well-being. It is a simple, costeffective, and natural way to provide infants with the nutrients they need for healthy growth and development”.

“However, despite its proven benefits, exclusive breastfeeding rates in Nigeria remain low. Many mothers face cultural, social, and practical barriers that prevent them from breastfeeding exclusively for the first six months of their child’s life”, said Cristian Munduate, UNICEF Nigeria’s Country Representative.

UNICEF said that during this critical period of early growth and development, the antibodies in breastmilk protect babies against illness and death. This is especially important during emergencies, when breastfeeding guarantees a safe, nutritious, and accessible food source for infants and young children. Breastfeeding reduces the burden of childhood illness, and the risk of certain types of cancers and noncommunicable diseases for mothers.

This World Breastfeeding Week, under the theme “Closing the gap: Breastfeeding support for all,” UNICEF and WHO are emphasizing the need to improve breastfeeding support as a critical action for reducing health inequity and protecting the rights of mothers and babies to survive and thrive.

According to UNICEF, in Nigeria, key gaps in breastfeeding support include insufficient maternity leave policies, lack of workplace support, and inadequate access to breastfeeding education and services, particularly in rural areas. Only seven states offer the recommended 24 weeks of paid maternity leave, and many women return to work without the necessary support to continue breastfeeding.

To close these gaps, the government, employers, healthcare providers, and communities need to collaborate. Policies should be enacted to extend paid maternity leave, create breastfeeding-friendly workplaces, and provide comprehensive breastfeeding education and support services.
To support progress, data needs to be available on policy actions that make breastfeeding possible such as family friendly employment policies, regulation of the marketing of breastmilk substitutes, and investment in breastfeeding. Improving monitoring systems will help boost the effectiveness of breastfeeding policies and programmes, inform better decision-making, and ensure support systems can be adequately financed.

When breastfeeding is protected and supported, women are more than twice as likely to breastfeed their infants. This is a shared responsibility. Families, communities, healthcare workers, policymakers, and other decision-makers all play a central role by:
• Increasing investment in programmes and policies that protect and support breastfeeding through dedicated national budgets.
• Implementing and monitoring family friendly workplace policies, such as paid maternity leave, breastfeeding breaks and access to affordable and good-quality childcare.
• Ensuring mothers who are at-risk in emergencies or under-represented communities, receive breastfeeding protection and support in line with their unique needs, including timely, effective breastfeeding counselling as part of routine health coverage.
• Improving monitoring of breastfeeding programmes and policies to inform and further improve breastfeeding rates.
• Developing and enforcing laws restricting the marketing of breast-milk substitutes, including digital marketing practices, with monitoring to routinely report the Code violations.

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